The Torchy's Taco of the Month concept is unique in that it adds 12-16 additional featured menu offerings a year. Not many other restaurant brands do this. To conceive, design & produce a unique theme for each of the TOTM products on a monthly basis is a fun challenge.
My favorite concepts that I've created for Taco of the Month campaigns are those that come out of left field, allow for humor and the space to build a narrative and backstory. Torchy's doesn't use traditional media much for advertising, so creating a fun, eye-catching theme goes a long way with guests both in stores and on social media. Below are a few trailers and pieces of POP artwork from select campaigns that I've created.
![](https://cdn.myportfolio.com/ab3ab0dc-895a-4bb3-a8e4-7e8507554b37/c0b3d1c2-a150-4f49-9aa2-3b962fc058b0_rw_1920.jpg?h=cf15ce2bbc8b25d22f885d5b3124b805)
![](https://cdn.myportfolio.com/ab3ab0dc-895a-4bb3-a8e4-7e8507554b37/6228ca13-59aa-479a-aeab-9dc7321cb18b_rw_1920.jpg?h=30bbb9c8282fddcd21db0c0edac866e3)
![](https://cdn.myportfolio.com/ab3ab0dc-895a-4bb3-a8e4-7e8507554b37/f5348017-e9ee-4fb2-9bf9-f8b54132d947_rw_1920.png?h=f6fb68ebbdf4bdb5486c3d57741c016a)
![](https://cdn.myportfolio.com/ab3ab0dc-895a-4bb3-a8e4-7e8507554b37/3261b1e8-1ef0-4941-a16d-d7d5c92bd1c9_rw_1920.jpg?h=da15e09324088405507c5433364d0dd6)
![](https://cdn.myportfolio.com/ab3ab0dc-895a-4bb3-a8e4-7e8507554b37/656829cf-694b-4251-8c8f-fccfe570996a_rw_1920.jpg?h=752dcb4d5c255c10b6293dae7fcbd4a3)
![](https://cdn.myportfolio.com/ab3ab0dc-895a-4bb3-a8e4-7e8507554b37/f0ab4da6-9c2f-476e-b012-0f83dbdde884_rw_1920.jpg?h=605486b57719f816522cdd5531477aa1)
![](https://cdn.myportfolio.com/ab3ab0dc-895a-4bb3-a8e4-7e8507554b37/c14a2dc7-cb77-4ab6-b401-edcc2d4b6513_rw_1920.jpg?h=ab901a2f5055cace618a650da645874c)
![](https://cdn.myportfolio.com/ab3ab0dc-895a-4bb3-a8e4-7e8507554b37/4416906e-e3f4-4545-91aa-5764ef57ac24_rw_1920.jpg?h=96b4b861ffc836a3af133de063c966ab)
![](https://cdn.myportfolio.com/ab3ab0dc-895a-4bb3-a8e4-7e8507554b37/aa7bfb34-1ab0-44b5-aa17-a039fb47e0ad_rw_1920.jpg?h=200ed9c67a3bdf83f0f649e003dd4f8b)
![](https://cdn.myportfolio.com/ab3ab0dc-895a-4bb3-a8e4-7e8507554b37/bcf4ddf0-e1f2-4e9a-ba8b-87cad0d68ba3_rw_1200.png?h=c1ef3b49f21737a96b4adaef525d43fd)