I love to create things from scratch and improve of existing elements that need a refresh or rebrand. I worked to help Torchy's elevate its creative design game and helped shape the company's brand voice on social media both in copy and visually through design. Below is a random assortment of elements and brand sizzle create I created.
In 2018, I worked to refresh Torchy's brand identity for a more modern look & feel as the company's rapid expansion began to take flight. The goal was to better present the brand for growth across the country in new markets, provide a more cohesive look for store signage and integrate with the newer and more modern restaurant store designs.
Along with the new brand package, I also worked with Austin-based agency T3 to create a new company website. The goal of that project was to not only refresh the company's online presence, but also to be scalable for future company growth.
