In my role with Torchy's I've worked on a wide variety of projects. I love to create things from scratch and improve of existing elements that need a refresh or rebrand. I've worked to help the company elevate it's creative design game and helped shape the company's brand voice on social media both in copy and visually through design. Below is a random assortment of elements and brand sizzle create I created.
Torchy's brand is in a unique place in the restaurant business and the company doesn't always play by industry norms and limit itself to implied standards. Wherever you are across the country, if you don't have a Torchy's location nearby now, you will soon.
In 2018, I worked to refresh Torchy's brand identity for a more modern look & feel as the company's rapid expansion began to take flight. The goal was to better present the brand for growth across the country in new markets, provide a more cohesive look for store signage and integrate with the newer and more modern restaurant store designs.
Along with the new brand package, I also worked with Austin-based agency T3 to create a new company website. The goal of that project was to not only refresh the company's online presence, but also to be scalable for future company growth.
